- Ford has named its electric pickup Fathom, saying sales will start in 2027 with a base price of $28,350.
- Pricing for the destination excludes a delivery charge of up to $29,945; however, Ford expects the final cost to start below $29,945. The final cost will start below $29,945.
- Fathom supports Apple Maps, with Android Auto and Apple CarPlay integration, and will also be “BlueCruise-capable”; Ford did not specify which BlueCruise version will be included.
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Ford says its upcoming electric vehicle, the Fathom, will start at a price of $28,350 before destination charges, with deliveries scheduled to begin in 2027. The company also provided details on the vehicle’s pricing.
In materials released by Ford, which include “destination and delivery” (a delivery fee), the Fathom will cost $29,945, though Ford says it will be “slightly under” $30,000, which Ford attributes to its projection for the project in 2025.
Fathom deliveries, according to the company, are set to “fall 2027.” Ford said it will not break down the vehicle’s production timeline “until early 2027,” when it will provide more details.
Fathom will share its electric-pickup platform with Ford’s F-150 Lightning (and, in turn, Ranger EV), which the company says is a “Universal EV Platform” (UEV) that will be used for several models in the future.
Ford says the new Fathom will be built on the same platform as the F-150 Lightning and Ranger EV, and that it will use a new “Universal EV Platform” (UEV) that will support multiple vehicle models.
Ford says the vehicle will feature a large, high-resolution touchscreen and a digital car key. Ford also says the vehicle will include bidirectional power.
Ford says the Fathom will be “BlueCruise-capable,” meaning it will have access to the BlueCruise driver-assistance system. Ford says that, in materials, for hands-free driving, the system will enable drivers to keep their eyes on the road while using the hands-free function, and it will also include “eyes-off driving” capabilities that may be available in 2028.
As for range, Ford says the materials include a “standard range” lithium-ion battery pack, and the company does not provide any specifics on how many miles it can travel.
Ford also says it will build the Fathom at the Louisville Assembly Plant (Louisville, Kentucky). The company says UEV and Fathom were developed using “skunkworks” practices, similar to how Tesla’s Alan Clark developed the first vehicle, and that Ford’s team is working to bring the project to market.